99 Media relations Success Criteria

What is involved in Media relations

Find out what the related areas are that Media relations connects with, associates with, correlates with or affects, and which require thought, deliberation, analysis, review and discussion. This unique checklist stands out in a sense that it is not per-se designed to give answers, but to engage the reader and lay out a Media relations thinking-frame.

How far is your company on its Media relations journey?

Take this short survey to gauge your organization’s progress toward Media relations leadership. Learn your strongest and weakest areas, and what you can do now to create a strategy that delivers results.

To address the criteria in this checklist for your organization, extensive selected resources are provided for sources of further research and information.

Start the Checklist

Below you will find a quick checklist designed to help you think about which Media relations related domains to cover and 99 essential critical questions to check off in that domain.

The following domains are covered:

Media relations, Advertising, Advertising management, Brand management, Consumer behaviour, Integrated marketing communications, Journalism, Magazine, Marketing, Marketing communications, Mass media, Newspaper, Public opinion, Public relations, Target audience:

Media relations Critical Criteria:

Recall Media relations tasks and get answers.

– At what point will vulnerability assessments be performed once Media relations is put into production (e.g., ongoing Risk Management after implementation)?

– Have you identified your Media relations key performance indicators?

– Is a Media relations Team Work effort in place?

Advertising Critical Criteria:

Co-operate on Advertising governance and proactively manage Advertising risks.

– Its important to reach your customers. Every business, if wise, will have a promotion and advertising plan. You need to consider the image you want to project to your customers about your business. Will your business stand out because you are a proven a leader in the service or product industry by providing innovative services or products, or you provide customer confidence by providing high quality Customer Service?

– During the last 3 years, have you received a complaint or an injunction arising out of intellectual property infringement, content or advertising?

– How do selective attention, selective distortion, and selective retention apply to this advertising message?

– Does Media relations create potential expectations in other areas that need to be recognized and considered?

– What communication objectives might the game manufacturer set for this advertising message?

– What is the major advantage of personal selling over advertising as a communication method?

– Is the Media relations organization completing tasks effectively and efficiently?

– Can disclosures be effective as remedies in advertising and consumer protection?

– Can disclosures be effective remedies in advertising and consumer protection?

– Which kinds of advertising in which media influence you the most?

– Who is the target audience for this advertising message?

– Why do we need an advertising strategy at all?

– What are the long-term Media relations goals?

Advertising management Critical Criteria:

Design Advertising management visions and correct Advertising management management by competencies.

– What is our formula for success in Media relations ?

– Have all basic functions of Media relations been defined?

– Why should we adopt a Media relations framework?

Brand management Critical Criteria:

Devise Brand management governance and assess what counts with Brand management that we are not counting.

– Are there any easy-to-implement alternatives to Media relations? Sometimes other solutions are available that do not require the cost implications of a full-blown project?

– Do we have past Media relations Successes?

Consumer behaviour Critical Criteria:

Have a round table over Consumer behaviour projects and create a map for yourself.

– How do we measure improved Media relations service perception, and satisfaction?

– Is there any existing Media relations governance structure?

– Are there Media relations problems defined?

Integrated marketing communications Critical Criteria:

Co-operate on Integrated marketing communications issues and integrate design thinking in Integrated marketing communications innovation.

– Identification of the particulars of the monitoring, evaluation, and control efforts that will be employed to appraise the effectiveness of all imc program elements used. what is to be tested?

– Some measurement of efficiency is better than no measurement of it. if you do not know the cpm how can you justify the expense of using one medium or vehicle versus another?

– What is the next stage in the imc planning process, once marketing and communication objectives have been set?

– What message design and communication channel(s) are likely to be most effective for the target audience?

– If you do not know the cpm how can you justify the expense of using one medium or vehicle versus another?

– Big idea what is the single most compelling idea that the overall experience must convey?

– Does the plan stress effectiveness as opposed to merely being efficient?

– Increasing importance of Integrated Marketing Communications … Why?

– Have creative solutions or special opportunities been fully explored?

– What do we mean by integrated marketing communications (imc)?

– Do we have experlenco with this type of promotion?

– How will the promotion get to the consumer?

– Will the promotion be supported by media?

– Who are your most important prospects?

– To whom do you go to get the facts?

– What are the cost considerations?

– Who buys the product or service?

– Who are your target audiences?

– Why are you undertaking this?

– Is the execution a campaign?

Journalism Critical Criteria:

Detail Journalism leadership and look at the big picture.

– What are our needs in relation to Media relations skills, labor, equipment, and markets?

– How much does Media relations help?

– Is Media relations Required?

Magazine Critical Criteria:

Track Magazine engagements and achieve a single Magazine view and bringing data together.

– Do we monitor the Media relations decisions made and fine tune them as they evolve?

– How will we insure seamless interoperability of Media relations moving forward?

– How will you measure your Media relations effectiveness?

Marketing Critical Criteria:

Reason over Marketing tasks and mentor Marketing customer orientation.

– What are the potential areas of conflict that can arise between organizations IT and marketing functions around the deployment and use of business intelligence and data analytics software services and what is the best way to resolve them?

– Identify a product that has been successfully modified to meet changing consumer needs and, as a result, has avoided the decline stage. can we modify the market, the product, or the marketing mix?

– Which customers should we choose to serve through which channels, with which products, prices, and marketing programs, for which decision and life cycle stages, under which organization structure?

– Key messages encapsulate the most important information you wish to communicate what do we want the audience(s) to take away?

– What kind of marketing strategy would you use in each stage to keep the product at the forefront?

– Do the Media relations decisions we make today help people and the planet tomorrow?

– What are the key reasons for integrating your email marketing system with your CRM?

– The selling environment: what communications laws and policies will we face?

– Message – what are the specific messages to be communicated?

– Has the plan been prepared professionally?

– How have you positioned your product?

Marketing communications Critical Criteria:

Cut a stake in Marketing communications leadership and visualize why should people listen to you regarding Marketing communications.

– Identify the factors that influence the selection of promotion-mix ingredients how do marketers select promotion mix ingredients?

– What are your public relations problems and opportunities based on the product/program and consumer lifecycles?

– Among the Media relations product and service cost to be estimated, which is considered hardest to estimate?

– To get a receptive environment for our program. what are the population trends and dangers we can leverage?

– Is the promotion consistent with the product positioning and other marketing plans?

– Which of the elements of the promotional mix is usually regarded as most credible?

– What objectives are appropriate for our initial communications campaign?

– What do we need to know to achieve the strategy weve set?

– How is the content of a marketing curriculum determined?

– Market – to whom should the communication be addressed?

– What distribution level do you hope to achieve?

– What is your regulatory environment?

– Do you see things other people miss?

– Sector companies handle promotion?

– When do you want to do this?

Mass media Critical Criteria:

Think about Mass media quality and plan concise Mass media education.

– A compounding model resolution with available relevant data can often provide insight towards a solution methodology; which Media relations models, tools and techniques are necessary?

– Will any of the planned events or research findings provide a human interest story for mass media?

– How does the organization define, manage, and improve its Media relations processes?

Newspaper Critical Criteria:

Scrutinze Newspaper adoptions and know what your objective is.

– Do those selected for the Media relations team have a good general understanding of what Media relations is all about?

– Who will be responsible for documenting the Media relations requirements in detail?

– Can a newspaper also be ordered to remove a name from its index?

– What are specific Media relations Rules to follow?

Public opinion Critical Criteria:

Audit Public opinion management and find out what it really means.

– Are there Media relations Models?

Public relations Critical Criteria:

Interpolate Public relations results and pioneer acquisition of Public relations systems.

– Which customers cant participate in our Media relations domain because they lack skills, wealth, or convenient access to existing solutions?

– If the single biggest influence in shaping consumers attitudes is community organizations, what are they and how can public relations help?

– What are the problems, opportunities and anticipated issues that public relations can address?

– What do public relations professionals need to do to become excellent leaders?

Target audience Critical Criteria:

Have a meeting on Target audience visions and oversee implementation of Target audience.

– Spheres of influerce in the consumers life. what people, activities, organizations and media can have the most effect on determining the target audiences receptivity to products?

– What people, activities, organizations and media can have the most effect on determining the target audiences receptivity to csm products?

– Do the media selected reach the target audience?

– What are internal and external Media relations relations?

– Are we sure the target audience is watching?

– Are we Assessing Media relations and Risk?


This quick readiness checklist is a selected resource to help you move forward. Learn more about how to achieve comprehensive insights with the Media relations Self Assessment:


Author: Gerard Blokdijk

CEO at The Art of Service | http://theartofservice.com



Gerard is the CEO at The Art of Service. He has been providing information technology insights, talks, tools and products to organizations in a wide range of industries for over 25 years. Gerard is a widely recognized and respected information expert. Gerard founded The Art of Service consulting business in 2000. Gerard has authored numerous published books to date.

External links:

To address the criteria in this checklist, these selected resources are provided for sources of further research and information:

Media relations External links:

Media Relations – Bed Bath & Beyond

LuLaRoe Media Relations Blog

Media Relations | American Funds

Advertising External links:

YP – Advertising Solutions – Order Annual Directory

Music Licensing for Video, Film & Advertising | Musicbed

Advertising management External links:

AdTrak™ – Advertising Management | BEM Systems

QuanticMind | Predictive Advertising Management Platform

MSU RO: Academic Programs:Advertising Management

Brand management External links:

Brand management in higher education: The University …

BMP – Brand Management Professionals

Consumer behaviour External links:

edward mcclymont – MARK217 CONSUMER BEHAVIOUR

An Insight on Consumer Behaviour

Essay about Theory of Consumer Behaviour – cram.com

Integrated marketing communications External links:

Starmark | Integrated Marketing Communications

Journalism External links:

Colombo Telegraph – In journalism truth is a process

Walter Cronkite School of Journalism and Mass Communication …

People’s Pundit Daily | Independent Data Journalism

Marketing External links:

Marketing Analytics & Measurement – google.com

Salesforce Marketing Cloud – Exact Target

Marketing communications External links:

RRD | Multichannel Marketing Communications

Marketing Communications – Spark451

Marketing Communications // University of Notre Dame

Mass media External links:

Amhara Mass Media Agency አማራ ብዙሃን መገናኛ ድርጅት

Ch. 10 Mass Media (AP Gov) Flashcards | Quizlet

Mass Media-Chapter 13 Flashcards | Quizlet

Newspaper External links:

Newspapers.com – Historical Newspapers from 1700s-2000s

Public opinion External links:

Public Opinion on Abortion | Pew Research Center

MyEtherWallet Review | Features and Public Opinion

ANPOR – Asian Network For Public Opinion Research

Public relations External links:

Public Relations Society of America – PRSA Jobcenter

Public Relations – The Washington Post

VocusPR – Cision Public Relations

Target audience External links:

Target Audiences | Nazi Propaganda

What is TARGET AUDIENCE? definition of TARGET …

Who Is Starbucks’ Target Audience? | Chron.com